Birth of the Untamed Chapter

By day I'm an author, by night I run the Untamed Chapter, a brand new store for people who love bookish and writing merchandice. From mugs, to clothing and home decor, it has become a passion of mine with new products dropping weekly. I wrote an article on why I set it up. I'd love you to read it. If it resonates, why not subscribe to the Untamed Chapter store for behind the scenes, the latest news and offers. Sign up today and you'll receive 20% off your first purchase as a quiet thank you for being part of the story.

EXTRACT:

Last August, I walked into a shop looking for a t-shirt with a classic book cover on it. The shelves were nearly empty. What little merchandise existed was all Romantasy. Sarah J. Maas quotes. Rebecca Yarros fan gear. BookTok trends plastered everywhere.

The wider classics? Gone.

I kept looking. Different shops, online stores, everywhere. The pattern repeated. If you wanted merchandise celebrating Austen, the Brontes, Hemingway, or Fitzgerald, you were out of luck. Most people would see empty shelves and think the market had died.

I saw something different. Continue here: Why I Built a Bookish Merchandise Brand in the Digital Age.

All my best and take care.

David